Marketing & Business Outreach Committee
This committee develops and implements WDB/One-Stop marketing strategies that communicate the activities, mission, goals, and achievements in conjunction with the New Jersey Labor & Workforce Development, the U. S. Department of Labor, and the County of Gloucester. Activities emanating through this committee include the development of annual reports, WDB newsletters to the business community, and email blasts regarding various events.
The WDB agrees that the workforce system is the "best kept secret" and the fact that most businesses know little about the services and processes. To address this problem the WDB acquired Constant Contact, an online marketing company which offers tools for email marketing, social media marketing, online surveys, and event marketing. This tool is used to announce and recruit for the Career Fairs, to announce new hiring incentive offerings to the business community, to gather information through surveys and to share our WDB newsletter.
This Committee encourages all WDB members to market the organization. To assist a member, if the opportunity to speak at a meeting presents its self, a generic presentation "WDB in a Box" was created. This presentation is on a "flash drive" and is tweaked according to the audience to whom it will be presented.